Harris Teeter!
(on Battleground Avenue)
This Harris Teeter is part of a shopping center, but more specifically a strip mall. It has multiple types of stores to the left and right of its location.
The advantages of this location are that the other stores surrounding it bring in similar customers to that of Harris Teeter; therefore increasing their chances of more customers. Also it has a very large parking area, so customers will never encounter the problem of having nowhere to park.
The parking lot however is part of their disadvantages. Battleground is a very busy street, with a constant amount of traffic flow, which makes it difficult to get on and off of while trying to get to the stores. Harris Teeter is no different. There is a light at the turn for the Harris Teeter, which helps, but the Harris Teeter is at the end of the parking lot, and customers have to go through a major parking lot intersection in order to park by Harris Teeter. There is always traffic with other Harris Teeter shoppers plus Target customers. You can only imagine how many busy moms doing a hundred other things while driving are coming through that parking lot a day. It can make for a pretty hectic experience before you even reach the store.
I do realize the choice for this location. It obviously brings in a lot of business because of the high traffic and the surrounding stores with their similar target markets. (Excuse the pun) It’s a one- stop shop for the typical family: you have the grocery store, the pet store (Pets Mart), the everything else store (Target), the birthday/party store (Party City), a cheapo store (Dollar Tree), and some yummy eats (Steak and Shake)! It’s a gold mine for the soccer moms that are always on-the-go.
I do think that this is a good location, I feel like aside from its busyness it does pull in a lot of business, and it is central to a lot of suburban areas. Harris Teeter is a good grocery store, and I think people are willing to got through a little bit of traffic to get the better quality of food or service that they offer.
Thursday, March 19, 2009
Friday, March 6, 2009
RCS 261-Sharper Image... Not So Sharp
Sharper Image
I have never been a fan of the electronic gizmo stores; but I do know of Radio Shack and Best Buy. So it didn’t really surprise me that Sharper Image is closing its stores. I never thought of shopping at Sharper Image for my technological products because I have never heard feedback from my friends or family shopping there, they always refer me to Best Buy or online stores. A main reason for Sharper Image’s loss of sales had to do with the bad review that Consumer Report challenged them with in 2005. The review was of an air purifier: The Ionic Breeze, which was said to emit amounts of ozone. There were some legal cases that Sharper Image did not win, and will more than likely make them have to pay out a lot of money.
Sharper Image was always full of really random items, and I was never sure why or what the purpose was to carrying such a large assortment of items. After reading the articles, the reasoning behind their large assortment was one of their retail strategies. Sharper Image was hoping to diversify its’ inventory in order to attract customers, and set it apart from competitors. This tactic however, failed them. Customers who bought a very special item were not as likely to return, versus competitors who sold more generic electronics had a greater likelihood of customers returning.
Citations!
MLA:
Barbaro, Michael. "The Sharper Image Files for Bankruptcy Protection." The New York Times 21 Feb 2008 5 Mar 2009.
Huffman, Mark. "Sharper Image Closing All Stores." Consumeraffairs.com 03 Jun 2008 5 Mar 2009.
APA:
Barbaro, Michael (2008, February, 21). The Sharper Image Files for Bankruptcy Protection. The New York Times, Retrieved March 5, 2009, from Barbaro, Michael. "The Sharper Image Files for Bankruptcy Protection." The New York Times 21, Feb, 2008 5 Mar 2009 .
Huffman, Mark (2008, June, 3). Sharper Image Closing All Stores. Consumer Affairs.com, Retrieved March 5, 2009, from http://www.consumeraffairs.com/news04/2008/06/sharper_image.html
I have never been a fan of the electronic gizmo stores; but I do know of Radio Shack and Best Buy. So it didn’t really surprise me that Sharper Image is closing its stores. I never thought of shopping at Sharper Image for my technological products because I have never heard feedback from my friends or family shopping there, they always refer me to Best Buy or online stores. A main reason for Sharper Image’s loss of sales had to do with the bad review that Consumer Report challenged them with in 2005. The review was of an air purifier: The Ionic Breeze, which was said to emit amounts of ozone. There were some legal cases that Sharper Image did not win, and will more than likely make them have to pay out a lot of money.
Sharper Image was always full of really random items, and I was never sure why or what the purpose was to carrying such a large assortment of items. After reading the articles, the reasoning behind their large assortment was one of their retail strategies. Sharper Image was hoping to diversify its’ inventory in order to attract customers, and set it apart from competitors. This tactic however, failed them. Customers who bought a very special item were not as likely to return, versus competitors who sold more generic electronics had a greater likelihood of customers returning.
Citations!
MLA:
Barbaro, Michael. "The Sharper Image Files for Bankruptcy Protection." The New York Times 21 Feb 2008 5 Mar 2009
Huffman, Mark. "Sharper Image Closing All Stores." Consumeraffairs.com 03 Jun 2008 5 Mar 2009
APA:
Barbaro, Michael (2008, February, 21). The Sharper Image Files for Bankruptcy Protection. The New York Times, Retrieved March 5, 2009, from Barbaro, Michael. "The Sharper Image Files for Bankruptcy Protection." The New York Times 21, Feb, 2008 5 Mar 2009 .
Huffman, Mark (2008, June, 3). Sharper Image Closing All Stores. Consumer Affairs.com, Retrieved March 5, 2009, from http://www.consumeraffairs.com/news04/2008/06/sharper_image.html
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