RCS 261- Harris Teeter (Battleground Ave)

Harris Teeter!
(on Battleground Avenue)

This Harris Teeter is part of a shopping center, but more specifically a strip mall. It has multiple types of stores to the left and right of its location.
The advantages of this location are that the other stores surrounding it bring in similar customers to that of Harris Teeter; therefore increasing their chances of more customers. Also it has a very large parking area, so customers will never encounter the problem of having nowhere to park.
The parking lot however is part of their disadvantages. Battleground is a very busy street, with a constant amount of traffic flow, which makes it difficult to get on and off of while trying to get to the stores. Harris Teeter is no different. There is a light at the turn for the Harris Teeter, which helps, but the Harris Teeter is at the end of the parking lot, and customers have to go through a major parking lot intersection in order to park by Harris Teeter. There is always traffic with other Harris Teeter shoppers plus Target customers. You can only imagine how many busy moms doing a hundred other things while driving are coming through that parking lot a day. It can make for a pretty hectic experience before you even reach the store.
I do realize the choice for this location. It obviously brings in a lot of business because of the high traffic and the surrounding stores with their similar target markets. (Excuse the pun) It’s a one- stop shop for the typical family: you have the grocery store, the pet store (Pets Mart), the everything else store (Target), the birthday/party store (Party City), a cheapo store (Dollar Tree), and some yummy eats (Steak and Shake)! It’s a gold mine for the soccer moms that are always on-the-go.
I do think that this is a good location, I feel like aside from its busyness it does pull in a lot of business, and it is central to a lot of suburban areas. Harris Teeter is a good grocery store, and I think people are willing to got through a little bit of traffic to get the better quality of food or service that they offer.