I have never been a fan of the electronic gizmo stores; but I do know of Radio Shack and Best Buy. So it didn’t really surprise me that Sharper Image is closing its stores. I never thought of shopping at Sharper Image for my technological products because I have never heard feedback from my friends or family shopping there, they always refer me to Best Buy or online stores. A main reason for Sharper Image’s loss of sales had to do with the bad review that Consumer Report challenged them with in 2005. The review was of an air purifier: The Ionic Breeze, which was said to emit amounts of ozone. There were some legal cases that Sharper Image did not win, and will more than likely make them have to pay out a lot of money.
Sharper Image was always full of really random items, and I was never sure why or what the purpose was to carrying such a large assortment of items. After reading the articles, the reasoning behind their large assortment was one of their retail strategies. Sharper Image was hoping to diversify its’ inventory in order to attract customers, and set it apart from competitors. This tactic however, failed them. Customers who bought a very special item were not as likely to return, versus competitors who sold more generic electronics had a greater likelihood of customers returning.
Citations!
MLA:
Barbaro, Michael. "The Sharper Image Files for Bankruptcy Protection." The New York Times 21 Feb 2008 5 Mar 2009
Huffman, Mark. "Sharper Image Closing All Stores." Consumeraffairs.com 03 Jun 2008 5 Mar 2009
APA:
Barbaro, Michael (2008, February, 21). The Sharper Image Files for Bankruptcy Protection. The New York Times, Retrieved March 5, 2009, from Barbaro, Michael. "The Sharper Image Files for Bankruptcy Protection." The New York Times 21, Feb, 2008 5 Mar 2009 .
Huffman, Mark (2008, June, 3). Sharper Image Closing All Stores. Consumer Affairs.com, Retrieved March 5, 2009, from http://www.consumeraffairs.com/news04/2008/06/sharper_image.html
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